The Successful Product

How to Create Successful Product Websites that People Love

You just launched a new product. You want people to tell others in their social network. You want word of it to spread like a virus from person to person, eventually resulting in more buzz, attention and sales.

And you want to do it using the internet. Purely online. No TV, newspapers or radio. No print ads. Assume you’ve already done all of the above (you should have) and just want an online strategy that will work.

There are many things you can do. Every experienced online marketer will agree that the first step is to set up a home base or launch pad. Some website where people can find you and your product online. Some place where you can funnel attention .....

and traffic towards. It’s where you pitch your work. It’s what people will be sharing.

This article will talk about how to create an effective website to promote your new product (or just about anything you want).

How People Usually Promote Products Online

The most common way of promoting a new product involves the development of a new website or web page to showcase it. In both cases, the goal is to provide information about the product, capture attention, generate interest/desire and sales.

If a new webpage is built, it usually takes the form of a straightforward sales page and is hosted on an existing domain. If a new website is developed, the sales page format can be extended into an informational site with a community built around the product.

It’s impossible to say what works for every product out there. So let’s avoid generalities and assume a specific scenario. Say your product is a new book and you want to promote it. Here are some of the common methods used:

Method One – Set up a landing page for the book on your existing personal website or blog. A product page is also often created on the publisher’s website or a distributor like Amazon.com. This is usually a page with promotional blurbs or recommendations, along with a synopsis of the book and reviews from the press.

Method Two – Buy a new domain name exactly similar or related to the book’s name and set up a website just for the book. This will include a blog where you can share knowledge by posting essays, articles related to current events or updates/news regarding the book. Press reviews, testimonials and author bios are included too.

From what I’ve seen, all book authors or publishers take either one of the above two approaches. If you’re really savvy and smart you’ll do both method one and two: Optimize your own personal website and set up a new hub just for the book. Connect them together.

Then proceed to put up regular articles, not veiled infomercials for the book but actual content that informs and benefits the general reader. Provide value first. Sales is almost an after-thought. First thing to remember when creating successful product launch websites.